11/10/2012Posted by LCS
DC SHOES COLLABORATES WITH SINGAPOREAN DESIGNER FOR SPECIAL COLLECTION
DC Shoes will be launching a limited edition collection of tees in collaboration with internationally-renown local designer Mark Ong, aka SBTG, on November 16 2012.
The collection will be launched simultaneously in Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam.
Over the past decade, SBTG’s works have been heavily influenced by camouflage and militarianism, so for this season, SBTG presents his most celebrated inspiration with the Delta Charlie collection.
For a limited time only, receive a free Delta Charlie dog tag (worth $29) when you purchase a Delta Charlie tee – while stocks last.
The Delta Charlie collection is a twist on skateboarding and militarianism. Delta Charlie is the code name for ‘D’ and ‘C’ in military lingo, spelt with NATO phonetic alphabet, which is frequently used by the military to transmit data accurately.
“One of the designs – the image of a dead general – is a concept which SBTG revived from his archives, which is symbolic of an adult exploring hisattic and old belongings and discovering his old skateboard, leading him toreminisce the good ol’ days of skateboarding as a youngster,” explained Ong.
In essence, Delta Charlie is a collection dedicated to all the soldiers of skateboarding – those who were once active skateboarders and are still spirited at heart, as well as those who are currently active and passionateabout the sport.
General Manager of DC Southeast Asia Daniel Tay added, “Our previous collaborations with SBTG have seen overwhelming response from our fans throughout the world, and we’re stoked to be launching yet another collection with him. We’re looking forward to the success of the Delta Charlie collection.”
DC South Asia Product Line Manager Audrey Ong added, “We are especially proud to be showing the world that a Singaporean designer can be capable of such great designs. This adds on to our continuous supply of exclusive products of a superior quality.”
For more information, visit www.DCShoes.com.sg or ‘like’ our fan page at https://www.facebook.com/dcshoes.singapore for regular updates.